{"mission":"Match Naples homeowners with vetted, licensed and insured local providers and keep one private record of their home.","purpose":"Absent owners have no single trusted front door; home watch in Naples is fragmented across small firms.","value":"Demand signal and provider supply for Southwest Florida home services across the network.","values":["Discretion","Trust","Readiness","Accountability"],"voice":{"tone":"calm, precise, discreet","personality":"a trusted estate manager"},"goals":{"current_phase":"L2","primary_kpis":["owner_requests","verified_providers","founding_partners","priority_requests"]},"hypothesis":{"market":"Seasonal and year-round owners in Port Royal, Old Naples, Aqualane Shores, Pelican Bay, Park Shore and Marco Island.","offer":"One discreet request matched to a vetted provider, with every visit documented.","monetization":"Free standard request, $29 priority request, provider Founding Partner tiers $500 / $2,500 / $10,000."},"constraints":["Never holds keys, alarm codes or absence dates on the web","Matches with licensed and insured providers; does not perform regulated work itself"],"impact":"2% to SavingTheWorld.org","schema":"soul/2.0","domain":"NaplesConcierge.com","archetype":"Service","vertical":"concierge"}